Brightburn 2 is still happening, and producers plan to Integrate the Metaverse and AI Into Slate of Films

Brightburn 2 is in development at the newly launched H3 Entertainment.

Brightburn, the horror film with an evil Superman-like character, might be getting a sequel after all. The film arrived in theaters in 2019 to mixed reviews, including a meager 57% Rotten Tomatoes rating. Regardless, it was a modest box office hit with a $32.9 million gross against a $6–12 million budget.

What is Brightburn about?

Directed by David Yarovesky and produced by Gunn, whose family members Brian and Mark Gunn wrote the screenplay, Brightburn was a dark, twisted take on the Superman origin story. It follows the tale of an alien boy named Brandon Breyer (Jackson A. Dunn), who lands on Earth to be raised by a farm couple (Elizabeth Banks and David Denman) in the small town of Brightburn, Kansas. As he discovers his extraordinary powers as he grows older, Brandon’s anger issues fester into a violent path of destruction for the town and his family.

  • The sequel's direction remains unknown but could introduce other evil super-powered beings.

A sequel to the superhero horror flick Brightburn is still on the cards, according to production company The H Collective. Released in 2019, Brightburn introduces audiences to Jackson A. Dunn as Brandon Breyer, a superpowered alien who is adopted by a Kansas couple. Acting like an alternate take on DC’s Superman, instead of using his powers for good, Brandon cuts a deadly path through the small Kansas town before setting his heat-vision-shooting eyes on the world.

As per a report by Deadline, The H Collective is still planning on releasing Brightburn 2 sometime down the line, with the company also revealing that they plan to launch H3 Entertainment, “a company it says will look to integrate the Metaverse, Web3, and AI into a slate of films.” Perhaps they are not reading the room.

Amid the backlash against the use of AI, the company states that the H3 Entertainment model will “respect professionals and fans while promoting responsible technology integration.”

Given the controversy the advent of AI has caused in the filmmaking industry in recent times, this decision is an interesting one. Fortunately, Mark Rau and Kent Huang, The H Collective's founders, seem willing to incorporate the technologies in a conscientious way, starting with a promise to "respect professionals and fans while promoting responsible technology integration."

We think this is very important, especially since one of the problems facing AI usage in filmmaking is the fear that it will sideline many professionals. For H3 Entertainment to be successful, it will need to assuage this fear and integrate these technologies in a way that will make fans and professionals happy.

If the company can pull this off, we dare say it will be poised to be one of the leaders of a new Hollywood.

We think the company is on track for that. Apart from its promise to be responsible about technology incorporation, it says it aims to "introduce new revenue avenues through Web3 and the Metaverse, creating a fairer and more inclusive profit-sharing entertainment model for stakeholders like talent, fans, and IP holders to benefit and participate."

This statement suggests that H3 Entertainment has everybody's interests in mind, including professionals and audiences, which is a lot more than we can say about the big Hollywood studios.

Apart from Brightburn 2, H3 Entertainment will be looking to incorporate these technologies in the development of three other projects.

Alongside a sequel to Brightburn, The H Collective is also working on a television series centered on the ups and downs of cryptocurrency, a story about the emigration of Jews to Shanghai during WWII titled The Classic of the Mountains and the Seas, Shadow Song, and a family movie titled Prince of the Seas. The report also confirms that a fourth installment in the action franchise xXx is still in development.

Although Deadline's reports. To successfully produce a movie, many things have to fall into place. For one, the H Collective likely needs to line up a studio to sponsor the development. If they don't, the entire process can be derailed, leaving the project wallowing in development hell.

Keep reading